Real-time awareness
Live Ad Alerts and monitoring views show when tracked advertising is detected on television channels.
Live TV advertising intelligence for commercial teams
TV ad recognition for brands that need evidence, not estimates.
AdsRecognition monitors broadcast streams, identifies advertisements from live audio, verifies when campaigns really aired, and turns TV activity into market intelligence your team can act on.
- Signals
- 4s / 6s / 9s
- Timing step
- ~11.61 ms
- Buffer
- 20 sec
- Output
- SCTE-35
Insights dashboard
Live campaign evidence
Market coverage
Countries
Ad inventory
Recognized ads
Monitoring
Active channels
Business view
Brands
Ad exposure trend
verified events
What it solves
Know what aired, where it aired, and how your competitors are moving.
TV is still a high-value channel, but teams often wait for reports, screenshots, or manual checks. AdsRecognition turns live broadcast monitoring into a searchable, verifiable business system.
Proof, not assumptions
Proof Center, ad history and recording archives connect recognized events with verifiable broadcast context.
Competitor intelligence
Compare companies, categories, channel activity and campaign pressure across monitored TV markets.
Searchable ad database
Keep recognized TV ads available for review, download, creative analysis and internal reporting.
How recognition works
Built around live audio fingerprints, then refined with timing evidence.
The technical system listens to MPEG-TS audio, searches fingerprint indexes, refines candidate timing against reference audio, and uses transport timing plus frame evidence when exact placement is required.
Capture live broadcast
The service can work with HTTP(S), UDP, RTP or MPEG-TS file sources, preserving broadcast timeline information.
Detect ad identity
Independent 4-second, 6-second and 9-second audio windows search fingerprint indexes for recognized ads.
Refine exact timing
Candidate timing is refined against reference PCM and anchored to PTS/PCR transport timing before final decisions.
Verify and act
Dashboard tools expose campaign proof, market analytics, alerts, archives and optional SCTE-35 marker output.
Exact-frame claims are evidence-based.
The system is designed to target zero-frame SCTE-35 insertion by combining refined audio timing, visible frame-boundary analysis, continuous PTS/PCR handling and delayed recorder placement. It also logs fallback paths when evidence is not strong enough.
Strong signal
Refined timing and non-fallback visual frame evidence support exact placement.
Fallback signal
Weak visual evidence, missing PTS or late placement is identified in runtime logs.
Transport signal
PAT, PMT, PTS, PCR and continuity are part of the recognition-to-output path.
Business signal
Verified events become usable campaign data inside the dashboard.
Technical flow, business outcome
A transparent recognition pipeline your commercial and engineering teams can evaluate.
The platform is not a black-box report. It captures broadcast sources, preserves MPEG-TS timing, matches audio fingerprints, refines the candidate against reference audio and converts the result into dashboard evidence, alerts, archive proof or SCTE-35-ready output.
Diagram 1
Signal to decision-ready evidence
Input
TV signal sources
HTTP(S), UDP, RTP or MPEG-TS files enter the monitoring workflow.
Transport
Timeline preserved
PAT, PMT, PTS, PCR and continuity stay part of the recognition path.
Recognition
Audio fingerprints
4s, 6s and 9s rolling windows search country-scoped fingerprint indexes.
Refinement
Exact timing gates
The candidate is aligned against reference PCM and checked with confidence thresholds.
Output
Dashboard proof and actions
Verified detections become alerts, proof records, archive evidence, analytics and optional SCTE-35 marker output.
Why decision-makers care
Marketing teams get proof
Campaign delivery is backed by recognized ad identity, channel, time and recording context, not manual screenshots.
Media teams see competitors faster
Company, category and channel activity can be compared while the market is still moving.
Technical teams can inspect the chain
MPEG-TS timing, Lucene fingerprint indexes, PostgreSQL metadata and fallback logs make the result explainable.
Diagram 2
Recognition confidence gates
1
Ad candidate detected
Fingerprint matches identify the likely creative and approximate position.
2
Timing and confidence checked
Reference audio alignment decides whether the hit is strong enough to become proof.
3
Stream readiness verified
Video, audio, PAT, PMT and PTS context prevent isolated audio hits from being overstated.
4
Duplicate and fallback handling
Duplicate windows and weak evidence paths are logged, so teams can separate verified events from warnings.
For CMOs and agencies
Defensible campaign reporting
Replace delayed manual checks with searchable evidence of what aired, where it aired and how often it appeared.
For media planners
Competitive pressure in context
Compare brand and category activity by channel, country and time period to support planning decisions.
For operators
Transport-aware output
When required, detections can move into SCTE-35-ready workflows with PTS-based timing and packet confirmation.
For developers
An explainable integration surface
Core signals include MPEG-TS parsing, Lucene.Net fingerprint search, PostgreSQL metadata and explicit fallback reasons.
MPEG-TS
PTS / PCR timeline
4s / 6s / 9s fingerprints
Lucene.Net indexes
PostgreSQL metadata
Reference PCM refinement
SCTE-35 output
Inside the dashboard
A working control room for brands, agencies and media operators.
The existing dashboard tracks market coverage, recognized ad inventory, active monitored channels and brand activity, then opens specialized tools for the questions business users ask every day.
Which channels aired our campaign?
What is the competitor doing this week?
Did the spot run in the right position?
Can we verify and replay the ad?
Analytics
Market patterns
Evidence
Proof Center
Response
Live alerts
Ad History
Review when tracked ads appeared across monitored channels and selected periods.
Market Analytics
Explore category and company-level activity for better media planning decisions.
Competitor Comparison
Compare your advertising footprint against named competitors in monitored markets.
Position Checker
Understand placement inside advertising breaks, including strategically important positions.
Live Ad Alerts
Receive operational awareness when selected advertising is recognized live.
Proof Center
Verify recognized events with the broadcast details needed for audit and reporting.
Ads Database
Search, watch and reuse recognized creative from the advertisement inventory.
Recordings Archive
Access recorded broadcast evidence when deeper verification is needed.
Commercial proof chain
From live signal to decision-ready evidence.
The platform is useful because recognition does not stop at a hit. It carries channel, timing, company, archive and verification context into the dashboard.
Campaign verification
Confirm that a campaign was detected on monitored television streams and preserve evidence for clients or internal teams.
Media buying control
Use actual airing data to challenge delivery gaps, optimize placements and reduce manual checking.
Competitive monitoring
See competitor pressure by company, market and channel instead of relying on delayed snapshots.
Operator workflows
When SCTE-35 output is enabled, transport-aware marker insertion can support downstream ad operations.
What is verified
Recognized ad identity, channel context, date and time, duration, company ownership and available archive proof.
What is handled carefully
Exact-frame claims depend on runtime evidence. Fallback decisions are logged instead of being hidden.
What teams receive
A dashboard for live alerts, comparisons, proof, archives, analytics and recognized ad inventory.
For technical partners
SCTE-35-marked stream delivery.
For broadcasters, operators and integration partners, AdsRecognition can provide a transport-stream output where recognized ad boundaries are signalled directly with injected SCTE-35 markers.
The marker workflow is built from the same evidence chain used by the recognition engine: audio fingerprint detection, reference PCM timing refinement, MPEG-TS PTS/PCR context, stream readiness checks and delayed-recorder placement. When enabled for a partner integration, the output can include standards-oriented SCTE-35 splice_insert packets so downstream systems receive machine-readable ad break or ad boundary signals.
Timing source
Refined audio timing anchored to the transport timeline.
Insertion model
SCTE-35 packet construction, PTS scheduling and output confirmation.
Operational guardrail
Weak evidence, missing timing or fallback cases are logged instead of hidden.
This is designed for partner integrations that require transport-aware output, not only dashboard reporting.
Who uses it
Built for teams that spend money on TV or operate around TV inventory.
Brands
Verify campaign delivery, compare activity with competitors and keep proof ready for media reviews.
Agencies
Bring clients objective campaign data, competitive context and creative examples from monitored channels.
Operators
Use recognition, archives and SCTE-35-ready workflows where broadcast operations require exact signal handling.
Contact
Turn broadcast activity into usable evidence.
Tell us what markets, channels, competitors or campaign proof you need to track. We will route the request to the right product workflow.
Customer care
+421 948 584 888
Office
Stefanikova 47, 811 04 Bratislava, Slovakia